WORLD KIDNEY DAY
 Thursday 12 March 2009
A joint initiative and partnership of The International Federation of Kidney Foundations and The International Society of Nephrology
Promotional material - available for download :
www.worldkidneyday.org/pages/materials08.php
Launched in 2006, World Kidney Day is held on the second Thursday of March.
In 2008, over 310 different events were organized in 90 countries and territories across 6 continents.
This represented an increase in participation of more than 25% over last year’s campaign. It is hoped this work will continue to raise public awareness of Chronic
Kidney Disease throughout the year, and ultimately result in positive changes in behavior, health care systems and
practices.
World Kidney Day activities (click links below)
IFKF Global Headquarters
Teresa Taylor
82 Melbourne Street,
Nth Adelaide SA 5006 Australia
Phone +61 8 8334 7555
Fax +61 8 8334 7540
teresa.taylor@kidney.org.au
www.ifkf.net
World Kidney Day Project Team
Avenue de Tervueren, 300,
B-1150 Brussels Belgium
Phone +32 2743 4411 Fax + 32 2743 1550
info@worldkidneyday.org
www.worldkidneyday.org
Why a World Kidney Day? The “bigger picture”
Chronic, non-communicable diseases (particularly cardiovascular disease, hypertension, diabetes mellitus and chronic kidney disease) have now replaced the communicable diseases as the leading threat to public health and health budgets worldwide.
Deaths claimed by infectious diseases will decline by 3% over the next decade. In marked contrast, chronic diseases, that already account for 72% of the total global burden of disease in people over 30, will increase by 17%. Much of this in developing countries.
The cost of treating these chronic diseases, already 80% of many health care budgets, represents a leading threat to public health and healthcare resources worldwide.
The only feasible global response to this pending health and socio-economic crisis is chronic disease prevention.
The case for early detection and prevention
- The kidney, too often overlooked as part of global public health efforts, has now emerged as central to prevention efforts.
- The cost of renal replacement therapy (RRT) for total kidney failure weighs heavy on many health care budgets. Over 1.5 million individuals around the world receive dialysis or have had a kidney transplant.
- Even more importantly, kidney disease is a “disease multiplier”. It causes death in many people with diabetes and hypertension and predicts the development of a cardiovascular event.
If detected early CKD can be treated, thereby reducing other complications. Abnormalities in kidney function often represent an early window into the state of the general vascular system. This window facilitates early disease detection before patients develop more devastating problems such as a stroke, peripheral vascular disease, coronary heart disease and kidney failure.
This new information now demands that kidney assumes a central role in global health and prevention efforts, because increased awareness of kidney disease has the immediate potential to dramatically reduce the growing burden of deaths and disability from chronic cardiovascular disease worldwide.
Promoting early detection and prevention of CKD will be an important step towards achieving the World Health Organization (WHO) recommended goal of reducing death rates related to chronic disease in the world by 2% per year over the next decade.
Chronic kidney diseases and cardiovascular diseases will kill 36 million people by the year 2015.
Key Facts
What is Chronic Kidney Disease (CKD)?
How common is chronic kidney disease?
What causes chronic kidney disease?
How is chronic kidney disease detected?
What are the consequences of undetected chronic kidney disease?
What are the costs and consequences to society of the growing epidemic of CKD?
What can be done to detect, prevent and treat chronic kidney and cardiovascular disease?
Media Corner
The IFKF and ISN appeal to global media to assist in communicating and reporting on the objectives of World Kidney Day. To begin to educate the wider public on the serious implications and consequences of chronic kidney disease and its associated cardiovascular morbidity and mortality, is the first step towards early detection and prevention.
Celebrity supporters for World Kidney Day
Johnny Depp, James DePreist, Daiane dos Santos, Edward Einhorn, Sertab Erener, "Giba" Godoy Filho, Lou Gossett Jr,
Tom Hanks, Jonah Lomu, Ann and George Lopez,
Teun de Nooijer, Maria Petrova, “Bernardinho” Rocha de Rezende, Jacques Rogge, Gloria Maria Matta da Silva and Faith Terim.
For all media-related enquiries: Phone +32 2 743 4411
info@worldkidneyday.org
To help us track media coverage and catalogue exciting local initiatives around the globe, send the World Kidney Day Project Team your action plans, reports, photos, and any other promotional material and related website links. Submit information and requests.
World Kidney Day Materials
We hope that you find the
WKD materials appealing and will consider using them to their fullest potential in your local events and campaigns. The World Kidney Day logo bars represent the blood (red), excess water (blue) and urine (yellow) that our kidneys filter, clean and eliminate.
Permission to use these materials is granted to all non-profit organizations related to ISN and IFKF, to non-profit groups conducting awareness campaigns, and to medical professionals and establishments.
We hope that you find the materials appealing and that you will consider using them to their fullest potential in your local events and campaigns. We warmly encourage you to translate these materials, so that they end up in many different languages on the bumpers of cars, on the slides of speakers’ presentations, on the walls of doctors’ waiting rooms and on the shirts of famous sports players, and so that together we reach as large an audience as possible on World Kidney Day!
Profit-making corporate entities may not freely associate to or utilize the WKD logo and materials without obtaining prior written agreement - email info@worldkidneyday.org
World Kidney Day Steering Committee
- William Couser, ISN President
- John Davis, IFKF Board Member
- John Feehally, ISN Secretary General
- Joel Kopple, IFKF Board Member
- Thomas Reiser, ISN Executive Director
- Miguel Riella, ISN Committee Chair
- Sudhir Shah, IFKF Immediate Past President
- Anne Wilson, IFKF Secretary/Treasurer
World Kidney Day is made possible in part by:
    and Wyeth
|
